https://allieball.com/about daily 1.0 2025-10-19 https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/6440a251-d5b1-4164-a3f8-4faaeaac41a1/Small_Headshot.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://allieball.com/primer daily 0.75 2023-02-25 https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524618308080-QUHISJEM8B0Y4MUCAS5H/Dashboard.jpg Primer Because many of the lessons were complex and had long titles, we tested a "Surprise Me" Feature that pulls up random lessons. https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524538059516-IAGVAPFPWUFK353OXJ89/0219_PrimerThumb.jpg Primer https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524618324619-QKVGHPB20JWFLKOMWNU0/Lesson+Packs+Copy+2.jpg Primer At the time, lessons were only offered as single instances, so we created groupings of lessons around core concepts or markets. https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524540816876-R1AB2DS9VNPA6YSW14PP/0423_EndLesson-Choice3.gif Primer Lesson Complete - Choices on Next Lesson https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524620810245-KKF4HAKTBQL1TV6DO2PT/Primer+Email.png Primer https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524540733016-F0K7D8HLUU2U3R5YAYQ4/0423_EndLesson_Linear2.gif Primer Lesson Complete - No Choice on Next Lesson https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524618369780-S4I7HLMEGYIS760RGA4M/09_Menu-Featured+Copy+33.jpg Primer The app had zero to little personalization, but we were not ready for a huge technical lift, so we created "personal moments" like greeting, and encouraging you at the time of day you're doing lessons. https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524618398643-SABATXVMPXIKRF2HY0A9/Catagories+Exposed+Copy+3.jpg Primer We worked on created a larger tagging structure so the app had more depth, learning capabilities, and offerings. https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524618417906-MQM9SSIBLVBLF2VOHFB1/09_Menu-Featured+Copy+35.jpg Primer With creating new categories, we needed to figure out how to communicate how much the user knew about a certain topic and how far they had advanced in each, so we created a tracker. https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1524618351164-A4EFHNTRMMBBPU3M8HRA/Lesson+Packs+Copy.jpg Primer We created multiple iterations of how the lesson packs could be displayed. https://allieball.com/new-york-state-senate daily 0.75 2024-03-19 https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/46ad26fc-f05f-4b9b-819e-7688edfef867/NYS_S2_Calendar_0107152.jpg New York State Senate - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://allieball.com/lyrics-to-life daily 0.75 2023-02-25 https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897129456-8FASYA77071AUQ1YPU6P/image-asset.jpeg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897233672-UXETL46QI7D5L17TTPMG/image-asset.jpeg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897252778-IXNF478W0UPTRYDG67J5/L2L-242.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525893661798-MCUCWICUO15OA39DW04K/L2L-122.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090270173-SXUI0T82ZIQECZHY22OE/0319_L2l_QuickDocument_WI3.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525893709588-FR2CL181639AJV44MMXA/Logo%402x.png Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897208260-GN1XRI8RJHYY3XRGDMMN/L2L-213.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897069642-RGPKQUS188YUIGMLW6H1/L2L-128.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897577699-AAPO4AWB4IW2EBO5PNMP/L2L-618.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897620414-861DZCR2ORC9S6T92YT8/L2L-626.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525893758527-55SR2V1Z2B9BXBTE9N9G/Shapes%402x.png Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525893785156-PNAQ0CT3E60XCU7DWQDQ/Frame%402x.png Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897183022-9KH57W1D9K07L9V2JD5Z/L2L-510.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090240370-LUR44JV0O4QHTG6TNYZ3/0319_L2l_QuickDocument_WI11.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897096215-G5FBWBD4CJ33WDO3HZM6/L2L-486.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897281540-NYB69WTACPRMVMHJDX0B/L2L-583.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897483340-Y2O0YJKF7SXG36F62L23/image-asset.jpeg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525893740805-73KW5C0F4X26Y8X540DM/Colors%402x.png Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525893770250-J86MVKD4V5GR0YHRTXGC/Typography%402x.png Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090195537-U12UC650J4HKUITRSHNT/0319_L2l_QuickDocument_WI5.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897139967-LA90J7BWE2LEXPXLG1II/L2L-513.jpg Lyrics to Life https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1525897500396-J3YZPGCTIIXTSLBHRSDW/L2L-542.jpg Lyrics to Life https://allieball.com/a-night-of-legend daily 0.75 2023-02-25 https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/b295c5fc-c5c5-455c-a252-80aef3ccc1a9/Legend_Tshirt.png A Night of Legend - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/e99f6f65-dbad-43dc-b85a-cf6661d13a25/One+Night%402x.png One Night https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/01a55820-727b-4281-bfa4-355614681454/IMG_3969.PNG One Night - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/23d60199-67e3-4535-a4b0-4a4da7bd750f/IMG_0484.PNG One Night - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://allieball.com/iqbbq daily 0.75 2023-02-25 https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090937668-JTNXGP2ZDH7RSHO3S085/Typography%402x.png IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526091007680-CCQVT3LG5V3U9YIOJH94/party+1210.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526091916839-45NTXTCQ20KXGWS891X4/0511_IQBBQ_Anims_AB.gif IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526091264918-2TPH6XMTS5DOGPM8HOM7/IQBBQ-7.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090922069-MZW8W9422L816EWLEMN2/Colors%402x.png IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526095237345-5X61KIP6QMQCR245D338/0511_IQBBQ_Wheatpaste.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526091210282-F8IIF044RD548N53WWBU/04+Dej+Loaf+2147.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526095772190-4YZY3BB9X09Y41LSIFHA/0511_IQBBQ_Sign3.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526091077176-9MPXPJX7KBKN75YTKOVB/05+A+Boogie+Wit+Da+Hoodie+2349.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526091303440-XHZA9HHZW5A0EYKM55Q7/IQBBQ-42.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526094871707-QKCXVYYS8T3KTFGJ252E/0511_IQBBQ_Lams.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526094853248-TRJ2I43EA1ATAV1HIZKS/IQBBQ_Satin.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090954126-RB5OZW1HXU8LQJ1YI1R0/Shapes%402x.png IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526095920179-5LEKEUD9IDE2K3UZ32C4/0511_IQBBQ_Game.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090777738-JPAPB2JJ35W2AF9K9PEG/02+Ski+Mask+The+Slump+God+1449.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526095362816-F1HAMX6ZM2YDXUYMA55S/0511_IQBBQ_Sign2.jpg IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526090905176-1HLHEUGIEHEFSGIRUMI1/Logo%402x.png IQBBQ https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1526094239790-FQL9FT5RPAI2GXYWG7Q7/0511_IQBBQ_Animations_AB_4.gif IQBBQ https://allieball.com/tia-brand-refresh daily 0.75 2023-02-25 https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/1e60b12e-2d56-46c0-bcb8-7ae6ea24fa1a/TiaRebrand_Logo-1.png Tia Brand Refresh https://images.squarespace-cdn.com/content/v1/5a9041ca9772aeb9baacce0a/33c7b330-886f-4bb0-8734-d642545073b6/TiaRebrand_Overview2.png Tia Brand Refresh - 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