A Night of Legend

In October 2017, Genius and Original Penguin paired of up to offer an exciting event where "friends shared secrets and let loose." Rapper Wale was contracted to write and perform an original song for the event.

Original Penguin is known for their icon polo shirt with piping. I looked to the white lines of the piping and round buttons in their attire as inspiration to arrive at the direction for the event branding.