In January of 2018, the Genius design team learned we would be making a large-scale installation in collaboration with Dropbox. We contracted eight visual artists to reinterpret famous lyrics from iconic songs. The installation was up for four days in Downtown LA. 

Together with Dropbox, we created a visual identity for the experience that combined elements from their recent rebrand with elements from our existing brand system. We made everything from lanyards to social videos to vinyl signage. See sizzle.

Press

Paper Mag
Business Wire
Billboard
Nylon

The team

Tania Lili, Design
Willie Ip, Design
Deron Milay, Design
Max Koulcheck, Experiential Team Lead
Lila Murphy, Creative Lead
Mary Hall, Experiential Producer

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