In July of 2017, Genius put on an all-day event featuring live performances from talent including 21 Savage, Doja Cat, 2 Chainz, Princess Nokia, Tierra Whack, Pusha T, Jack Harlow. We also created immersive co-branded installations for photo moments and food and drink. Sponsors included Boost Mobile, White Claw, Adidas, 1800 Tequila. There were food trucks, photo booths, and lawn games. We also made an original music quiz game where attendees could play to test their hip-hop knowledge. Read recap.

Press

New York Times
Billboard

The team

Tania Lili, Design Lead
Allie Ball, Designer
Willie Ip, Designer
Max Koulcheck, Experiential Team Lead
Lila Murphy, Creative Lead
Mary Hall, Experiential Producer

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